Services

Helping organisations
perform at the
highest level.

Helping organisations, brands and leaders perform at the highest level through strategy, storytelling and leadership.

Introduction

We help brands and businesses win in sport and media.

Founder Lee Clayton said:
"Whether you're building from scratch or evolving an established team, we bring strategic clarity, editorial leadership and proven execution — working directly with you to deliver meaningful results."

Core services

What Claymaker Media can do
for your organisation.

01
Media strategy & positioning
Defining clear direction for content, audience and growth.
We work with organisations to shape their media strategy — aligning storytelling, platforms and audience engagement to deliver impact and long-term value.
02
Reputation management
Protecting and strengthening how individuals and organisations are perceived.
From proactive positioning to managing sensitive situations, we help ensure your narrative is controlled, credible and aligned with your goals.
03
Crisis communications
Clear thinking and decisive action when it matters most.
We support organisations and leadership teams in high-pressure situations — helping manage communication, protect reputation and navigate challenges with confidence.
04
Brand & content development
Building powerful narratives that connect and perform.
From launching new brands to repositioning existing ones, we focus on storytelling that cuts through, engages audiences and delivers measurable results.
05
Team building & leadership
Creating high-performing teams and strong internal culture
We work with organisations to build, mentor and develop talent — ensuring teams are aligned, motivated and capable of delivering at the highest level.
How We work

Direct, collaborative and results-focused.

We work closely with leadership and teams, bringing real-world experience into every engagement — focusing on what works in practice, not just theory. Every project is approached with clarity, speed and a focus on outcomes that make a difference.

40

"My background is self-taught and shaped by real-world experience. At 17, I earned my first national newspaper byline. That mindset — back talent, move quickly, focus on impact — still drives everything I do."

Lee Clayton
01
Direct
Clear thinking. Decisive action. Focus on what actually moves the needle.
02
Collaborative
Working closely with leadership and teams to align vision, culture and execution.
03
Results-focused
Operating where performance matters — delivering outcomes under pressure.
Outcomes

Work focused on
delivering tangible results.

Every engagement is built around measurable impact — not reports, not theory. Real outcomes that strengthen your organisation and move you forward.

40
Years operating at the highest level of sport and media
100s
Journalists and editors led and developed
6+
Major media groups worked within
Stronger, more aligned teams
Clearer strategic direction
More impactful storytelling
Increased audience engagement
Improved performance under pressure

Let's Work Together

Ready to build, grow or transform?

If you're looking to build, grow or transform your team in sport, media and beyond — let's talk. Claymaker Media is here to help you move faster, think bigger and deliver real impact.

START A CONVERSATION
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