"My career has been defined by operating at the sharp end of Media — where performance, pace, trust and results matter."
Founder Lee Clayton said:
"I've led award-winning teams across newspapers, digital platforms, podcasts, video, social media and radio.
From traditional publishing to modern digital ecosystems, I've shaped some of the UK's most recognised sports brands — combining editorial excellence with commercial growth.
Today, Claymaker Media works directly with organisations, brands and talent who want to move faster, react under pressure and think bigger."
Throughout my career, I've worked at the highest level of sports media — creating standout brands, breaking major stories and building the teams behind them.
This experience now shapes how I support organisations, brands and leaders looking to grow, evolve and perform in competitive environments.
"Back talent, move quickly and focus on what truly makes an impact — that's how I've worked every day since."
My background is self-taught and shaped by real-world experience rather than theory. No journalism school. No formal training programme. Just a relentless drive to find a story, back the right people and make things happen.
At 17, I earned my first national newspaper byline. That early breakthrough shaped how I approach everything: move at pace, trust your instincts and never lose sight of what genuinely matters.
Nearly 40 years later, that same mindset drives every conversation, every strategy and every team I build.
Claymaker Media is built around one idea: where experience meets execution — offering leadership, strategy and hands-on support to organisations looking to grow, transform or lead.
If you're looking to build, grow or transform your team in sport, media and beyond — let's talk. Claymaker Media is here to help you move faster, think bigger and deliver real impact.
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